Pavilion is a cricket fan app built for the way the next generation of fans actually consume the sport.
Cricket is hard, a high entry barrier and a real product design problem. I've been following the sport since 2004 and used every cricket app on the market, so I know the user pain points first-hand.
Team
Mudassir Ali (full-time, engineering + product + ops). Advised part-time by Suganth (principal product designer).
Ambient match view straight from your lock screen. Score, current ball, key moments. No app open required.
Clips, threads, and moments tuned to the players, teams, and formats you actually follow.
Multi-user rooms during the match. Reactions, polls, banter. Open and influencer-hosted variants.
Community discussion anchored to a single match. Quote-replies on key moments, ball-by-ball commentary, hot takes.
Claimable verified profile per cricketer. Bio, stats, drops, paid rooms, fan content, all in one place.
| Stream | Est. ARR |
|---|---|
| $16M | |
| $106M | |
| $52M | |
| $19M | |
| $15M | |
| $19M – ??? | |
| Total | $227M+ |
The consumer base is the engine for everything below. Scale fans first, the rest unlocks downstream. Rough sequencing at pre-seed depth, ordered by dependency, not timing.
Stretch goal: soft launch in the final week of IPL 2026. Tight given the build timeline, so realistically the soft launch lands just after IPL. First proper public GTM is MLC (mid-June to mid-July 2026): low risk, SENA+US-aligned, perfect fit for the early traction story.
Every subsequent league becomes its own GTM moment: The Hundred, CPL, Asia Cup, BBL, SA20. Layered launches, not a single bet.
Personalisation (the "this app gets me" graph) plus a stack of consumer-cricket USPs that don't exist anywhere today: live watch-along rooms, influencer-hosted match companions (creators run rooms fans join, monetised via tips and paid messages), AI watch companion that narrates context and history as play unfolds, private friend rooms, post-match highlight reaction rooms. The flywheel: better content + better community + better ambient experience compound into daily-driver behaviour.
The hardest test in Phase 1 is off-season retention: how do we keep cricket fans on the app between tournaments? Building Pavilion into the cricket subset of social media, not just a match-time utility, is the answer we are designing toward.
Subject to traction, in parallel: early agreements with players begin (setting up Phase 2), cultural-icon partnerships line up (Harsha Bhogle and similar tech-evangelist commentators as visible champions of the app), and we dogfood our own social media + content automation using internal tools that productise into Franchise OS in Phase 3.
Ads + Pavilion Pro ship. The personalisation graph built in Phase 1 lifts ad CPMs and affiliate conversion from day one. A few marquee players go live with claimable verified profiles and match-moment drop programs. Player presence credentials the ask: monetisation is easier to sell to fans when the players are visibly there.
The social automation and content workflows Pavilion has been dogfooding since Phase 1 productise into Franchise OS for non-IPL leagues, women's franchises, and smaller boards. Inverse pricing: marquee partners (IPL, top boards) sign for free in exchange for IP rights; aspirants and the long tail pay for the tools they actually need. Dogfooding continues for what becomes Cricket OS.
Search, AI authoring, alerts, analytics, and contextual intelligence sold to journalists, agents, scouts, broadcasters, federations, and tech partners. Long-term play, gated by data rights with ICC and member boards. Sportradar-class opportunity once unlocked.
Pavilion is trying to prove that consumer sports tech can be built at scale without gambling. Every dominant sports data and media company today has betting exposure (Sportradar, Stats Perform, and most subcontinent cricket apps). We think the category-defining cricket business is waiting to be built outside that loop, and we want Pavilion to be it.
That also makes Pavilion the only brand-safe cricket layer for big tech (Apple, Google), sponsors after family audiences, and partners that cannot touch betting.